Working with a flexible vision, and a lot of extra time However, some younger startups have managed to only work with suppliers that meet their standards and have developed a base of customers seeking those values. Established brands face challenges such as overhauling massive supply chains, for cotton or wool for example, and educating their customers about shifts in manufacturing practices and why they’re important.
While sustainability strategies are common in fashion now, the work looks different at established brands that are striving, some with impressive speed and scale, to reform and improve existing supply chains and operations, than it does at brands founded with certain values in place from the start.
Speaking the day after her one-year anniversary at Another Tomorrow, Giardina reflects on what is different about working at a brand like Another Tomorrow - which has put sustainability first since its founding in 2018 - compared to working at brands that operate under the industry’s more traditional production model. The company wants to prove it’s also possible to keep that list of values intact, rather than picking and choosing specific issues, whether it’s agricultural practices or labour standards, based on availability or cost. Luxury itself is out of reach for average consumers, and while many brands, luxury included, take on new sustainability initiatives one at a time, Another Tomorrow says it aims to show it’s possible to deliver the whole package: fashionable, high-end products that are made in alignment with the ethical and environmental criteria that so many brands and customers say they value. While it’s unlikely that Another Tomorrow will shift that perception, there’s potential to shift the larger context. On the flip side, fashion marketed as eco-friendly has often been criticised as being elitist and out-of-reach for the average consumer - just as products in the food sector, among others, have been. It could become less rare, if Another Tomorrow is successful in modelling a future for what the fashion industry could look like, something that Giardina says the team talks regularly about trying to do. The government also warned schools against closure and said it would take action if any educational institutions were found shut.The career move is a reminder of how rarely the worlds of high fashion and sustainable-first fashion meet. Sindh, meanwhile, had decided to continue with the examinations and said that all schools would remain open despite the protests. “Secondary School First Annual exam, 2023 to be held on 11th and 12th May also postponed,” the notification added. Punjab’s Higher Education Department also said that all educational institutes except medical colleges and universities would remain closed on May 11 and 12. In a notification issued amid the unrest, the Punjab School Education Department announced that all private and public schools will remain closed for the next two days - May 11 and May 12. Four people died and several were injured as a result of the violence, while the law and order situation seemed uncertain with several protestors barging into and damaging property in high-security zones. Provincial authorities, therefore, decided to shut down educational institutions across Punjab. The educational institutions were shut downfor two days following violent protests across the province triggered by the arrest of Pakistan Tehreek-e-Insaf (PTI) Chairman Imran Khan earlier this week.
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